PCA Products

PCA's website traffic is paralleling their rapid business growth over the last 5 years and is extremely successful in generating traffic and leads. However, the site has been on cruise control with no strategic path or vision. We needed to establish them as a leader in the industry that effectively communicates their value proposition:

The last screen door you'll ever buy.

HubSpot is a great marketing automation platform–however, their content management system was not designed for a site PCA needed. PCA needed a content management system that was powerful and flexible enough to grow with their business.

The content was poorly organized and very hard for the visitor to find the information they were looking for. The product catalog was thin at best and didn't provide in-depth door descriptions or specifications. Users had to submit a contact form to find dealers in their area.

The “Build My Enclosure” color visualizer was built on Flash, a dying unsupported technology that could only be used on desktop computers. Meaning, the application could not be used on tablets or mobile devices. It also only showcased products unique to the Florida market.

Design and build a beautiful, effective, and customer-focused website that guides each of their core audiences through the buying process. Make it easy for homeowners to do their research and visualize what the door might look like on their home. Show contractors why they should be installing PCA screen doors. Inform dealers that they should be offering and stocking the highest quality screen doors. Educating architects that this is the last screen door they'll ever need to spec.

All website redesigns are daunting when trying to migrate content from one platform to another. It was critical for us to audit, map, redirect, and diligently migrate all the legacy website content from the HubSpot platform over to the new content management system. We created a script to crawl and scrape content from over 1200+ landing page that was critical to their local SEO strategy. We also dynamically 301 redirected all old URLs to maintain their search rankings.

We knew PCA needed a powerful and flexible content management system (CMS) that was able to grow with their business and manage complex content types. The ability to create product rich pages, to manage a massive dealer network, allow to find where to buy, and to mesh all their content within different tools throughout the entire site. CraftCMS was the perfect tool for the job.

Managing a dealer network of over 850 dealers can be quite the cumbersome process, especially if it's a third-party tool. We decided to create a custom dealer locator tool that allows PCA to manage their massive dealer network and also ties those dealers into different functions of the website. We also streamlined the process for visitors to get the information as quickly as possible by geolocating their IP address and automatically listing dealers within proximity. If a visitor requests more information using the color visualizer tool we will automatically include dealers within their area with the confirmation email sent. All little details that make the difference.

Breathing new life into a very effective tool and opening up the experience to more than just the Florida market was the goal. So how did we do that? First, we decided that the existing line drawings didn't allow users to fully visualize the craftsmanship of PCA screen doors. Luckily, Don and his team had renderings of their entire product catalog which streamlined the process of getting the necessary images needed for the tool. We then came up with a naming convention that allowed all the doors, sidelights, and sunbursts in product catalog to be synced to the color visualizer application. This allows them at the product level within the CMS to set rules and logic for colors, sidelights, sunbursts, and other accessories. PCA also has full control over the "scenes" and can edit or add new scenes on-demand without having to contact us. This was a very fun mini-project in of itself.