At the end of 2016, I was in search to get a better pulse on my business. I wanted to be able to set goals, plan, view reports, and easily track my efforts with my web consulting business. I was tired of looking at several tools to find this information. I needed a tool I could quickly glance at that stays updated with minimal effort. I started looking at Harvest competitors that would scratch this itch.

The goal of a corporate website, regardless of the industry, is to generate a return on investment. Some manufacturing websites fail to achieve that goal, usually due to poor digital marketing strategies and tactics.

Traditional marketing techniques are all outbound techniques, including cold calls, direct mail and TV advertising. For many manufacturing companies today, however, inbound marketing is proving to be much more effective. Inbound marketing solutions involves drawing prospects in rather than chasing after them, such as by providing useful website content.

Here are the top five reasons why you should switch your marketing efforts from outbound to inbound.