Marketing

The goal of a corporate website, regardless of the industry, is to generate a return on investment. Some manufacturing websites fail to achieve that goal, usually due to poor digital marketing strategies and tactics.

Traditional marketing techniques are all outbound techniques, including cold calls, direct mail and TV advertising. For many manufacturing companies today, however, inbound marketing is proving to be much more effective. Inbound marketing solutions involves drawing prospects in rather than chasing after them, such as by providing useful website content.

Here are the top five reasons why you should switch your marketing efforts from outbound to inbound.