A good site, made better.
OSS Health, an orthopedic practice in York, PA, has been our client since 2020. In 2025 we redesigned its Craft CMS site with a facelift, not a rebuild.
Craft CMS 5York, PALaunched October 2025Monthly care since 2020
At a glance
At a glance · Year over year after the redesign
- 01 / Users
- +23%
- total users
- 02 / New users
- +22%
- new users
- 03 / Sessions
- +21.5%
- sessions
- 04 / Key events
- +10%
- bookings, calls, and forms
05 / PartnerA long-term partner, caring for the site since 2020.
The challenge
A new look, with nothing put at risk.
Patients come to the OSS site to choose a doctor, book an appointment, or check in for urgent care. A redesign couldn't put any of that at risk.
The practice needed:
A new look
One that matched its updated branding.
Fresh social proof
Patient reviews matter when someone is picking a surgeon, and they shouldn't depend on staff copying them over by hand.
Easier ways to find things
The site covers dozens of providers, specialties, treatments, and a large video library.
Speed
A busy healthcare site needs to stay fast behind its firewall and caching layers.
What we did
A facelift, not a rebuild.
Redesigned on the foundation already in place
We designed from OSS's new branding, and the design was approved in July 2025. The site already ran on current Craft, so we rebuilt the front end and added page-builder blocks without a risky migration. Content, URLs, and editing stayed.
Made doctor reviews automatic
We connected the site to the practice's patient review platform. A scheduled job brings in new reviews, and each provider page shows that doctor's average rating, recent reviews, and a "load more" option. Nobody on staff has to touch it.
Made search and listings easier
We rebuilt search and filtering for providers, treatments, and the video library, so patients can narrow results by specialty or treatment without reloading the page. We designed these tools to keep working behind the site's firewall and page caching.
Made it faster
We tuned database queries with eager loading, tightened caching, minified assets, and refined how the cache rebuilds after content changes, so pages stay fast even right after an edit.
Kept the patient paths working
Appointment requests and urgent care check-ins carried over into the new design. We've updated them since as the practice's systems have changed.
From review to provider page
Reviews that stay current.
Every doctor's page shows their latest patient feedback automatically.
- P.01 / SourceReview platformThe practice's patient review platform
- P.02 / FetchScheduled jobBrings in new reviews
- P.03 / ShowProvider pageAverage rating, recent reviews, and "load more"
- P.04 / StaffHands offNobody on staff has to touch it
The stack
- Craft CMS 5
The results
The results · Google Analytics
+23% total users year over year after the redesign
Stronger year over year.
We compared the most recent full year with the year before. Key events are conversions such as bookings, calls, and forms.
Credit goes first to the practice.
Credit goes first to the practice's marketing and patient outreach; the redesign made that work easier for visitors to act on.
- +22%
- new users
- +21.5%
- sessions
- +10%
- key events
More results
A fresh look, without starting over.
New brand, same foundation
OSS got a modern site that matches its brand, built on the Craft foundation it already trusted.
Reviews that stay current
Every doctor's page shows their latest patient feedback automatically.
Easier to find the right care
Patients can search and filter providers, treatments, and videos quickly.
A long-term partner
We've worked with OSS Health since 2020, from helping them regain control of their website through the 2021 Craft build, version upgrades, and this redesign. Monthly care continues.
The live site
The new look, live today.
